With José Cuervo's Playa Mar going to the beach doesn't have to be hard

When beginning work on this spec commercial, we knew that José Cuervo's Playa Mar tequila seltzer was begging to be filmed in a beach setting. While we couldn't make it to the real Playa Mar we were more than comfortable using our studio to create a makeshift beach vibe that gives the feeling of being in a sun-soaked cabana just a few yards away from the crashing waves. Pulling this off required a set build that would compliment the colors of the Playa Mar can and bring a bright, beachy vibe to the frame. To round things out we threw in a few tropical plants, sourced a great-looking retro stereo, and added a few final elements that helped enhance and fill out our frames.

Over the course of two days, the team at Big River Film Co. worked to bring this project to life. Our Director of Photography created a bright sunny atmosphere, our stylist worked to make sure the overall presentation of the Playa Mar can and cocktail was spot on, and the props department brought in some fans to simulate a costal breeze. Bringing all these piece together resulted in some stunning shots of the Playa Mar product in action.