A tabletop adventure with cocktails shaken, stirred, and garnished
Industry
Beverage
Services
Set Design
Drink Styling
Production
Editing
Motion Graphics
Exposure
YouTube
Website
Social Media

Getting Started

As a global brand known for its vintage style and Caribbean aesthetic, this project required attention to detail and an adherence to brand guidelines that respected the gravitas of the Bacardí name.  The cocktails had to look delicious, the environments needed to be convincing, and the ice hand carved with artisanal precision.

Immediately, the Big River team commenced set design, hand model casting, camera testing, ice freezing, and fruit-cut practicing. By the end of it all, we had designed and built 4 tabletop environments each with unique set design elements unique to the 11 cocktail recipes.

Let the Good Times Roll

During production Big River’s studio in Delaware was transformed into the coolest neighborhood speakeasy (the password is Bacardí).  The rum flowed, good times were had, and the guests (Bacardí leadership) attended virtually from the UK via a live feed to our set.

In the end, our team knocked out our ambitious goal of filming 11 perfectly hand-crafted recipes in just 3 day’s time.

One Size Fits All

From the get-go, we knew that Bacardí intended to place these videos on a wide range of platforms, so we carefully designed and cropped each shot to accommodate for seamless cuts in various aspect ratios.

To finish the project out we applied a plethora of post-production magic;  incorporating digital camera movements, animation, and split screen edits to limit each recipe video, no matter how complex, to just 15 seconds.  If only I could make my own cocktails that fast.