As a global brand known for its vintage style and Caribbean aesthetic, this project required attention to detail and an adherence to brand guidelines that respected the gravitas of the Bacardí name. The cocktails had to look delicious, the environments needed to be convincing, and the ice hand carved with artisanal precision.
Immediately, the Big River team commenced set design, hand model casting, camera testing, ice freezing, and fruit-cut practicing. By the end of it all, we had designed and built 4 table top environments with set design elements unique to each of the 11 cocktail recipes.