As soon as we were green-lit to produce this suite of videos for Evolution of Smooth, we knew that we needed to create something worthy of the eos name. As a brand, eos was built on elegant simplicity that seemed to transcended the competition in speaking directly to its target audience. Today, the acronym e.o.s. seems to be on the lips of everyone around town.
The burning question we needed to ask ourselves was, "How can we take a highly-successful brand, put a unique spin on it, and help the brand move forward in connecting with its audience?" To do this, we decided to go with a simplistic, yet bold concept aimed at immersing the viewer in the sensorial experience of using eos lip balms.