Client: Paulaner USA| Director: Nathan Cronk | Director of Photography: Brian Harvath | Drink Stylist: Nathan Cronk| Editing: Nathan Cronk | Colorist: Brian Harvath
Food & Beverage
Beer Brand
Creative Development
Production
Drink Styling
Post-Production
OTT
Social
Paulaner tapped Big River Film Co. to create a high-end studio spot celebrating the release of their Oktoberfest mini keg. The concept captured the essence of Munich’s festival—rich color, crisp foam, and handcrafted tradition—within a clean, cinematic tabletop environment. Every frame emphasized the craftsmanship behind the pour while keeping it modern, premium, and unmistakably Paulaner.
A mix of macro lens setups, rigged pours, and timed pressure releases turned simple actions into dynamic visual beats. The team captured dozens of slow-motion passes to choreograph the perfect pour sequence.
Our team delivered a suite of videos designed to capture the spirit of Oktoberfest through richly detailed tabletop imagery—showcasing the mini keg’s satisfying pour, golden color, and celebratory character with warmth, precision, and cinematic polish.
