#ROFOMO Campaign

Industry

Food

Services

Creative

Production

Set Building

Post-production

Exposure

Broadcast

OOH

Social

Royal Farms – Evergreen Campaign

When Royal Farms—an East Coast convenience store chain known for its World Famous Chicken—reached out, they weren’t looking for just another food commercial. They needed a full-blown, evergreen advertising campaign that would reposition their fried chicken and subs as top-tier contenders in the fast-casual food space. The ask? High-end food cinematography with humor, wit, and enough visual sizzle to make fans feel a pang of... ROFOMO.

ROFOMO = The Fear of Missing Out on Royal Farms. And yes, it’s real.

Execution

To meet the challenge, we went deep into campaign strategy and brand alignment—conducting workshops to clarify audience, tone, goals, and visual style. The resulting concept, #ROFOMO, was a witty twist on cultural FOMO that positioned Royal Farms’ crispy chicken and hot subs as the kind of food you regret not ordering.

Filmed on a custom tabletop set using super slow-motion, macro lenses, and precise motion control cinematography, every spot is a visual gut-punch of flavor and texture. Think steam curls, dripping sauces, and golden fried perfection—captured with surgical precision under controlled studio lighting.

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Results

The campaign gives Royal Farms a foundational content library for use across streaming platforms, broadcast television, in-store screens, and social media. With a blend of studio polish and brand personality, it positions the chain squarely in the visual language of premium fast-casual.

As the brand refreshes its creative voice, these videos offer a craveable, strategic, and endlessly reusable core—a true evergreen content engine.