Client: Royal Farms | Director: Nathan Cronk | Director of Photography: Brian Harvath | Food Stylist: Lisa Russell | Gaffer: Mike Bland | Wardrobe Stylist: Janelle Munro | HMU: Leisa Kanienberg | Editing: Nathan Cronk | Colorist: Brian Harvath
Food & Beverage
Quick Service Restaurant
Creative Development
Production
Food Styling
Post-Production
Broadcast
OOH
Social
Royal Farms partnered with Big River Film Co. to create a football season spot that would stand out during game-day broadcasts and social feeds. The goal was simple: tap into the energy of tailgating and highlight Royal Farms’ chicken and subs as the go-to choice for fans.
We leaned into character-driven comedy and quick, memorable food moments. The live-action setup captured the humor of rival tailgates, while tabletop pickups showcased chicken and subs in a way that looked bold, craveable, and authentic.
The final campaign delivered a broadcast master spot along with aleternate variants and cutdowns for Instagram and YouTube. Each version carried the same comedic tone and food-forward message, connecting the Royal Farms brand directly to football season excitement.
