Imagine: 8 billion people hurtling through space on a tiny rock called Earth, nearly each and every one of them in need of a pair of shoes. Next factor in an industry (with an already questionable environmental record) that’s eager to meet demand. It’s hard to fathom the scale of material consumption, industrial waste, and environmental burden that results from our insatiable appetite for fresh duds. That's where Thousand Fell comes in. As the makers of the first fully recyclable, fully sustainable, no waste shoe, Thousand Fell needed a way to get the word out. They came to Big River to further their mission of disrupting the footwear industry with a fun and stylish video that showcased the many layers of sustainable footwear.