Finally, footwear that considers the planet it walks on

Imagine, 8 billion people hurtling through space on a tiny rock called Earth, every one of them in need of a pair of shoes.  It’s hard to fathom the scale of environmental burden that results from our insatiable appetite for fresh duds…there’s got to be a better way. And there is! Thousand Fell, the makers of the first fully recyclable, fully sustainable, no waste shoe, came to Big River to further their mission of disrupting the footwear industry with a fun and stylish video that highlighted their sustainability model. To tackle this project, our concept was to (quite literally) showcase the many layers of sustainability that go into creating each pair of Thousand Fell shoes.

Over several days, Big River poked, prodded, unstitched, unglued, and unpeeled each sustainable layer in an effort to deliver on our concept: a shoe that breaks apart and comes back together again without the use of special effects. After hours of troubleshooting and several dismantled pairs of Thousand Fell shoes later, we had a bulletproof setup for capturing our sustainable sneaks splitting apart. Next, it was time to painstakingly capturing each sustainable layer frame by frame as our shoe drifted apart, came back together, and flew about our pastel studio space before our tired, bloodshot eyes.